For this episode of Art of the Kickstart, we spoke with Nils Lehnert, creator of Kiën Licht 1, an intelligent light. Tune in to learn more about how to create a new product using an existing brand community, and how to build up a new audience for a Kickstarter project.

Kiën Light: Intelligent daylight at your fingertips

Key Crowdfunding Takeaways

  • How to use Kickstarter to launch new products from existing brands
  • How to engage your community
  • How to become a Kickstarter Project We Love
  • How to build a community around your product through in-person events
  • How to use feedback from your Kickstarter backers


Connect with Kien


FIN 2000X2000Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product – use coupon code ATOKK16 for 25% off!

backerkitArt of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here.


View this episode's transcript