Perhaps the most valuable aspect of every product is the human creativity that went into developing it from its original idea to its fully built-out, functioning reality. It’s that thought process that today’s intellectual property laws...
Whenever I think about someone who can teach the intricacies and best practices required for good SEO, nobody comes to mind faster than Rand Fishkin. I had the incredible opportunity to chat with him after he gave a talk at a conference I was...
While everyone hopes their Kickstarter or Indiegogo project is a success, in reality, many more projects fail than hit their goal. Even those who do hit their goal often find they can’t deliver their product to their backers. Fortunately, learning...
My guest on this episode, Steve Blank says he very well could have been chosen “least likely to succeed” by his New York City High School classmates. Yet, his story is one of incredible success including leadership of 8 high tech...
For this episode of Art of the Kickstart, we spoke with Ran Cory, campaign manager for the Yeehaw Wand. Check it out to learn more about finding your target audience before launching a Kickstarter project, how much time to spend preparing for your...
Good landing pages make all the difference in crowdfunding campaigns. But you don’t want your audience to simply land on your page; a great landing page effectively converts visitors into leads and potential backers. In addition to a few must...