A Sports Startup Taking Hardware to Kickstart the Season – ATK117

It’s GRIDIRON Gameday time with an NFL hardware product pushing sports experience and fandom to the next level with Kickstarter creativity. Today fans and founders join the show to share the 2 year journey creating and testing a cool new sports app-enabled device and drop insight into what it takes to succeed and persevere with tech.

The Referee Ralph Kickstarter Campaign

[one-half-first][/one-half-first][one-half]Kickstarter Stats[/one-half]

Key Crowdfunding Takeaways

  • How cofounders can start a project with a simple idea
  • Challenges creating hardware/software tech startups
  • What it takes to crowdfund a sports related business
  • How to focus on customer discovery to discover which features are vital to success
  • What to do when you NEED product development and technical help
  • Why product development always takes longer than expected
  • The reason Kickstarter marketing is critical before launching
  • How to decide what works and what doesn’t with development
  • Why videos are critical to crushing a crowdfunding campaign
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Hosted by
Roy Morejon

Roy Morejon is the President of Enventys Partners, a leading product development, crowdfunding and ecommerce marketing agency in Charlotte, North Carolina, in charge of digital marketing strategy, client services, and agency growth.

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Episode 128
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