For this episode of Art of the Kickstart, we interviewed Erica Rosen, Director of Marketing for BioLite Energy. Tune in to learn more about how they put their own spin on the BioLite FirePit campaign and raised over $2 million on Kickstarter.

BioLite FirePit: See Fire, Not Smoke

Key Crowdfunding Takeaways

  • How Kickstarter Live can help you connect with your backers
  • How to successfully demo your product at an event
  • Why stretch goals can be dangerous and how to avoid common stretch goal problems
  • Why a high-quality video is key to a successful Kickstarter campaign
  • How to make sure your PR outreach is effective
  • How to earn your Kickstarter community’s trust
  • Why it’s important to have multiple working prototypes – and samples for journalists, if possible – before launching a Kickstarter campaign
  • How to tell your Kickstarter campaign’s story


Connect With BioLite


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backerkitArt of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here.


View this episode's transcript