For this episode of Art of the Kickstart, we spoke with Paul and Julian of Ace Marks about what they’ve learned from running two successful Kickstarter campaigns – including one that raised over $1.2 million. Listen to learn more about how to create the perfect crowdfunding video and how to handle backer comments and feedback, along with their top advice for other fashion and shoe campaigns hoping to break that million-dollar mark.

Handcrafted Dress Shoes Reinvented for the Modern Gentleman

Key Crowdfunding Takeaways

  • How to use crowdfunding to narrow down your product line’s focus
  • How long it takes to prepare for a successful crowdfunding product
  • How to make the perfect Kickstarter video
  • How to reach those who have never backed a crowdfunding project before
  • Why transparency is key to a successful crowdfunding campaign
  • How to respond to Kickstarter comments and handle backer feedback
  • How to use Kickstarter to create a global community surrounding your product
  • How to decide what to offer as Kickstarter stretch goals

Links

Connect with Ace Marks

Sponsors

FIN 2000X2000Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product – use coupon code ATOKK16 for 25% off!

backerkitArt of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here.

Transcript

View this episode's transcript