For this episode of Art of the Kickstart, we spoke with Mike Filbey of ButcherBox, a campaign for a subscription meat service that raised over $200,000 in 2015. Tune in to learn more about how to ensure your first day on Kickstarter is successful, how to get the best ROI out of your Kickstarter marketing and much more.

ButcherBox: Open your door to healthy, 100% grass-fed beef

Key Crowdfunding Takeaways

  • How to use Kickstarter to test the market
  • How to use LinkedIn to find people to back your project on day 1
  • What it looks like to have a successful first day on Kickstarter
  • How to decide between Kickstarter and Indiegogo
  • How to stay focused when running a crowdfunding campaign
  • How to determine pricing for rewards
  • What marketing tactics can get you the biggest ROI
  • How to launch a subscription service out of a Kickstarter campaign


Connect with ButcherBox

Note: Use code Kickstart for $20 off!


FIN 2000X2000Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product – use coupon code ATOKK16 for 25% off!

backerkitArt of the Kickstart is honored to be sponsored by BackerKit. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, raise additional funds with add-ons and manage orders for fulfillment, saving creators hundreds of hours. To learn more and get started, click here.


View this episode's transcript