Turning Personal Fashion and Passion into Crowdfunded Brand Builder – ATK088

Want to turn your personal passion into a profitable business? Looking to innovate an industry with crowdfunding? Lucy Brown, founder of LUMO is on the line to share strategies for successfully building and growing a customer fashion and cycling safety brand and how to use Kickstarter to kickstart business success.

The Lumo Kickstarter Campaign

[one-half-first][/one-half-first][one-half]Lumo Kickstarter Stats[/one-half] [clear-line]

Key Crowdfunding Takeaways

  • Why personal problems motivate entrepreneurs for success
  • How to market a product effectively
  • The reason you must wake up having dreams about your business
  • Why you must pitch your ideas with customers for feedback
  • The way to reach the tipping point in your business
  • Why crowdfunding in Europe is kinda tough
  • The challenges of product development before Kickstarter
  • How to deal consumer electronics with clothing companies
  • Why aesthetics are selling proposition for Kickstarter backers
  • When you need to partner with industry experts

Success Quotes

  • “Feel the fear the do it anyways.”

Links

Awesome Books

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

YOUR FREE AUDIOBOOK

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Connect with Lucy

Kickstarter Startup Love

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Our Sponsor

  • eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.
Hosted by
Roy Morejon

Roy Morejon is the President of Enventys Partners, a leading product development, crowdfunding and ecommerce marketing agency in Charlotte, North Carolina, in charge of digital marketing strategy, client services, and agency growth.

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