In this episode of Art of the Kickstart we interview Eric Clifton of Orison, a plug-and-play home energy storage system. Join us as we learn more about the inspiration behind the project, how he launched it on Kickstarter and the future of energy.
Orison – Rethink the Power of Energy
Key Crowdfunding Takeaways
- The inspiration behind Orison
- Working through regulatory hurdles during a crowdfunding campaign
- How far in advance creators need to start PR efforts
- The importance of determining messaging and branding before your campaign begins
- Tips for preparing your campaign updates ahead of time
- How new use cases and new markets can be discovered through a crowdfunding campaign
- How to determine what comes next for your campaign
- How a campaign for a for-profit company can also lead to non-profit work
- Eric’s take on the future of crowdfunding
Links
- Orison on Kickstarter
- orison.energy
- The Art of War by Sun Tzu
- The Autobiography of George Muller by George Muller
Connect with Orison
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