Keep Pursuing set out to create the ultimate duffle bag, finding inspiration in sports cars. They ended up with a product that would bring in more than half a million dollars on Kickstarter. In this episode of the Art of the Kickstart podcast, learn more about the secrets behind their success.
KP Duffle – The Ultimate Travel Bag
Key Crowdfunding Takeaways
- How one successful crowdfunding campaign can lead to another’s success
- What pre-campaign efforts look like
- The importance of video for a successful campaign
- How to get press coverage ready to go when you launch
- Why press samples are important
- Why it’s important to have press contacts before you start your campaign
- How to come up with add-ons to go along with your product
- How to come up with stretch goals for your crowdfunding campaign
- How backers from a previous campaign can help you reach your goal on day one
- What needs to happen before you launch your crowdfunding campaign
- Why crowdfunding is a great way to launch a new product
Links
Connect with Keep Pursuing
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | RSS
