This week on Art of the Kickstart we spoke with Andrew Jiang, the creator of The Superbook, a smart laptop shell that lets you turn your Android smartphone into a full laptop. Tune in to hear more about learning from a failed crowdfunding campaign and going on to earn more than a million dollars on Kickstarter.

The Superbook: Turn your smartphone into a laptop for $99

Key Crowdfunding Takeaways

  • Why preparing for a Kickstarter campaign before you launch is so important
  • How to learn from failed Kickstarter campaign
  • How to usefeedback from backers of a previously-failed campaign to make an even better product
  • How to communicate with your email list before launching on Kickstarter
  • How to fund on your first day on Kickstarter

Links

Connect with The Superbook

Sponsors

FIN 2000X2000Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product – use coupon code ATOKK16 for 25% off!

Transcript

View this episode's transcript