In October 2014, Gareth Everard raised almost $150,000 on Kickstarter with a razor. Within a few months, he’d shipped a bad product to 2,500 people who backed his campaign. In this week’s podcast we learn how he overcame manufacturing problems to make his backers happy again, how he’s crowdfunding an even better razor now, and what lessons he’s learned in the process.

Rockwell Model T Razor and Razor Blades – Shaving, Perfected

Key Crowdfunding Takeaways

  • How crowdfunding can launch you into a full-time business overnight
  • Effectively using Reddit to market your campaign
  • Getting a following and growing your email list
  • Determining how much time to dedicate to the pre-launch portion of your campaign
  • Getting your project ready for manufacturing and production
  • How to deal with issues in production, manufacturing and logistics
  • Making a product even better after a successful crowdfunding campaign

Links

Connect with Rockwell Razors

Transcript

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