Innovative Improvements to Existing Products and Business Models – ATK056

Not all inventions are radically new ideas. Today Bostjan Zagar, the Slovenian startup founder behind Olaf Scooters talks product innovation and solving pain points in his Kickstarter campaign on urban mobility. Specifically we share strategies for to improve existing technologies and products to please customers and create a crowdfunded business.

The Olaf Kickstarter Campaign

Key Crowdfunding Takeaways

  • How to turn current products into better businesses
  • Overcoming the challenges of new manufacturing methods
  • Why it pays to be close to your manufacturer
  • When trust customer feedback in pivoting a product
  • How to overcome crowdfunding challenges when working in Europe
  • When it makes sense to consider follow up Kickstarter campaigns
  • The importance of aesthetics in creating killer products

Success Quotes

“The more you try the closer you are to success.”

Links

 Influential Books

Audiobook Download

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Connect with Bostjan

Kickstarter Love

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Hosted by
Roy Morejon

Roy Morejon is the President of Enventys Partners, a leading product development, crowdfunding and ecommerce marketing agency in Charlotte, North Carolina, in charge of digital marketing strategy, client services, and agency growth.

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