How One Sustainable Startup Used Product Design to Disrupt an Entire Industry – ATK070

Sustainability and serial entrepreneurship enter into the Kickstarter equation today as Eric Barnes, founder and CEO of KOR Water joins the show to share the power of design and functionality in creating a crowdfunded success. With two Kickstarters under his belt our designer and entrepreneur offers a ton of value for aspiring inventors everywhere.

The Kor Water Nava Kickstarter Campaign

[one-half-first][/one-half-first][one-half]Kor Water Kickstarter Stats[/one-half] [clear-line]

Key Crowdfunding Takeaways

  • How always shoot for more success
  • Why self improvement strengthens entrepreneurs
  • Ways to start exploring the worlds of startups
  • Why sustainability is can inspire startup product design
  • The importance of industrial design in product usage
  • Why it’s challenging to transform consumer behavior
  • Avoiding guilt in product marketing and branding
  • How turn from serial entrepreneur to passionate professional
  • Why subscription based business models succeed
  • The effect of subsequent Kickstarter campaigns on business success
  • How to stay ahead of consumer behavior and disrupt a product category
  • Ways to embrace failure and openness in business
  • The power of crowdfunding in market validation
  • Why you need to plan your Kickstarter months in advance

Success Quote

“There is never a perfect time”

“Do what you can with what you got where you are.”

Links

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Hosted by
Roy Morejon

Roy Morejon is the President of Enventys Partners, a leading product development, crowdfunding and ecommerce marketing agency in Charlotte, North Carolina, in charge of digital marketing strategy, client services, and agency growth.

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