Recently we spoke with Derek O’Sullivan, creator of the Crua Hybrid, to hear about what he’s learned from running two Kickstarter campaigns. Tune in to learn more about why Kickstarter is the perfect platform for launching new products, how to use feedback to build the perfect product and how to find backers for your Kickstarter project.

Four Outdoor Essentials in One Tent / Hammock – Crua Hybrid

Key Crowdfunding Takeaways

  • Why Kickstarter is ideal for launching a product
  • What types of market feedback to get before launching on Kickstarter
  • How you can learn from other Kickstarter projects before launching your own
  • How to work with backers of a previous Kickstarter campaign to create a new product
  • The true power of social media for a Kickstarter campaign
  • Why you need to understand the Kickstarter demographic


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