Crushing Kickstarter and Crowdfunding $250k with Fantastic POV Technology – ATK065

Today we’re talking wearable technologies, the power of open source and how technology is changing the way we as people live, interact and express ourselves with Kickstarter success story Leif Chastaine of CA7CH Lightbox. This photography based hardware/software company raised almost $250k with an absurdly successful crowdfunding campaign to fuel the movement of first person video and they’re sharing everything today with you guys. Hope you enjoy!

The CA7CH Lightbox Kickstarter Campaign

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Key Crowdfunding Takeaways

  • Deciding what to build a business around
  • Why technology is transforming the world of entrepreneurship
  • Why you need to build an audience well in advance of launching a Kickstarter campaign
  • The reason and way to ride consumer trends
  • How to compete with big name competitors like GoPro
  • When to go with crowdfunding vs venture capital
  • The struggles of combining innovative hardware and software
  • How crowdfunding product feedback influences product design and market testing
  • Why product aesthetics matter to Kickstarter success
  • The power of open source technology
  • How to design design into products
  • Where wearable technology is headed in the coming years

Success Quotes

  • “If something’s worth doing, it’s worth doing well.” -Hunter S. Thompson
  • “Design is not what it looks like and feels like, design is how it works.” -Steve Jobs

Links

Influential Business Books

Audiobook Download

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Connect with Leif

Killer Kickstarter Campaigns

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Our Sponsor

  • eFulFillment Service: Want to get your rewards out to backers and eliminate the hassle of post-campaign shipping? EFS can help with tons of crowdfunding experience and special discounts for Art of the Kickstart listeners these guys are a great bet to help your business grow.

 

Hosted by
Roy Morejon

Roy Morejon is the President of Enventys Partners, a leading product development, crowdfunding and ecommerce marketing agency in Charlotte, North Carolina, in charge of digital marketing strategy, client services, and agency growth.

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