Wow – this is the 150th episode of Art of the Kickstart! To celebrate, we’re bringing you a bonus episode this week, featuring a very exciting campaign.

Michael Bettua joined us to discuss his Kickstarter campaign for Gemio, the customizable smart band that lights up your night. Listen in to learn more about the work that led up to this campaign and how Gemio has raised nearly $100,000 so far.

The Customizable Smart Band that Lights Up Your Night

Key Crowdfunding Takeaways

  • How to validate your concept with your target audience before launching on Kickstarter
  • How to determine what features to offer in a new product while you are prototyping
  • How long it takes to prepare for a Kickstarter campaign
  • How to find partners when launching a new product on Kickstarter
  • Why early bird specials are so important
  • Why you need to spend time building a user base well in advance of your project launch

Links

Connect with Gemio

Sponsors

FIN 2000X2000Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product – use coupon code AOTK for 20% off!

Transcript

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