Today we’re turning personal problems into international, future focused brands. Nike Klansek, founder of FlyKly shares marketing and promotion strategies that led to a $700k Kickstarter campaign and significant business momentum post-crowdfunding. Tune in for customer discovery secrets, business pivots and direction and effective strategies to fully crowdfund.
The FlyKly Kickstarter Campaign
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Key Crowdfunding Takeaways
- Why personal problems can motivate entrepreneurs
- How to turn a passion into an international product
- The way crowdfunding has transformed the technology industry
- Why you must always be pitching and sharing ideas with customers
- The power of meetups and customer feedback for company direction
- Why inventors must segment customers into different groupings
- The challenge in changing customer behavior
- How to deal with people problems when building a startup
- Ways to use partnerships to spread an innovative product
- When eco-friendly can create a Kickstarter boost
- Why customers always have different reasons for buying a product
- The three critical Kickstarter marketing channels
- Communities
- PR and social media
- Advertising
Success Quotes
- “I’ve given up going to the supermarket two blocks down the street.” -quote from a user
Links
Awesome Books
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Our Sponsor
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