Today we’re turning personal problems into international, future focused brands. Nike Klansek, founder of FlyKly shares marketing and promotion strategies that led to a $700k Kickstarter campaign and significant business momentum post-crowdfunding. Tune in for customer discovery secrets, business pivots and direction and effective strategies to fully crowdfund.

The FlyKly Kickstarter Campaign

[one-half-first][/one-half-first][one-half]FlyKly Kickstarter Stats[/one-half] [clear-line]

Key Crowdfunding Takeaways

  • Why personal problems can motivate entrepreneurs
  • How to turn a passion into an international product
  • The way crowdfunding has transformed the technology industry
  • Why you must always be pitching and sharing ideas with customers
  • The power of meetups and customer feedback for company direction
  • Why inventors must segment customers into different groupings
  • The challenge in changing customer behavior
  • How to deal with people problems when building a startup
  • Ways to use partnerships to spread an innovative product
  • When eco-friendly can create a Kickstarter boost
  • Why customers always have different reasons for buying a product
  • The three critical Kickstarter marketing channels
    • Communities
    • PR and social media
    • Advertising

Success Quotes

  • “I’ve given up going to the supermarket two blocks down the street.” -quote from a user


Awesome Books

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses



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